The challenge of this project was to create a brand manual for a fictional company that would allow another designer to design for them and know exactly how things should look. Bear Paw is the company that I imagined for this assignment. Bear Paw is an outfitters that is commited to inclusion for every level of backpacker. The design needed to be unique and reflect both masculine and feminine traits, in order to show how the brand was for everyone. The manual explores the logo, how the logo should be used, image do’s and don’ts, as well as sample advertisements.